QUADFANG
Premium Broadheads  ·  a division of AZ Custom Knives Ltd.
Business Model Canvas
Phantom QF-100 · Grande Prairie, Alberta · Prepared 2026-05-19 · rev 2026-07-02
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Key Partners

  • local machine shop: CNC machining, 10 prototypes, SLM drawings
  • Red Deer Polytechnic — CIM-TAC (Ben Allan · Debjyoti Sen · Dr. Tonya Wolfe): metrology & impact testing; NDA signed 2026-06-16; QuadFang keeps 100% IP
  • Alberta Innovates (Kerrie Taylor · Matt Cornall · Linda Russell): technology advisors, IP-landscape guidance, voucher pathways
  • Swiss-lathe production shops (Alberta outreach, NDAs ready): 17-4PH production turning
  • SLM 3D-print suppliers (Edmonton, Calgary, Vancouver): production option for complex geometry
  • AZ Custom Knives Ltd. parent: workshop, storefront, reputation, relationships
  • Community Futures GP / GPRIN / Innovate Northwest (Jane Hunter-Uhryn · Holly Sorgen): coaching, mentorship, grant navigation
  • Funding partners: NRC IRAP, Alberta Innovates, PrairiesCan, SR&ED
  • Wix + Shopify storefront and listings
  • Western Canada Knife Association, hunting community, Kyran's bowhunter network

Key Activities

  • Product design and R&D in Fusion 360 (4-blade geometry)
  • Prototyping, QC to knife-shop standard; field testing with hunters (batch 1 in the field)
  • Third-party metrology & impact testing (RDP CIM-TAC)
  • Swiss-lathe CNC production coordination; SLM 3D-print stays an option
  • Brand building and content (the "by AZ" story, video, photography)
  • Direct-to-consumer sales and fulfillment
  • Grant applications and SR&ED R&D documentation
  • Trade shows (Grande Prairie Gun Show, Oct 16 to 18, 2026)
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Key Resources

  • Alessio Zilli: Swiss-trained Journeyman bladesmith, 25+ yrs. Design, R&D, production
  • Reanna Leach: operations, grants, admin, store, social
  • Kyran: business partner (investment); hunting experience, influencer + bowhunter connections
  • Proprietary 4-blade design (Phantom QF-100)
  • AZCK workshop, storefront, equipment (Grande Prairie)
  • Brand assets, Alessio's craftsmanship heritage and following

Value Propositions

"Phantom: the animal never sees what's coming, and the broadhead is already gone."
  • Phantom QF-100: 100-grain, 4-blade fixed broadhead engineered by a master bladesmith
  • Pass-through performance, silent in flight, ethical clean kill
  • Flies closer to a field point than 2/3-blade heads: less blade surface at equal cutting diameter, balanced weight, less re-tuning
  • Proprietary 4-blade geometry: penetration and cutting that mass methods cannot match
  • Swiss-lathe CNC production: repeatable knife-shop precision at production speed
  • Made in Canada; every head meets custom knife-shop quality
  • Authentic heritage versus faceless mass brands
  • The Phantom Mark: four fangs leave an X-cut signature

Customer Relationships

  • Personal, brand-led relationship built on Alessio's story and reputation
  • Content-led engagement: behind-the-scenes manufacturing, the "by AZ" narrative
  • Community and social (Facebook, Instagram, knife and hunting circles)
  • Face-to-face at trade shows: demos and samples
  • Recurring relationship, broadheads are a consumable
  • Responsive, craftsman-direct service
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Channels

  • quadfang.com (Wix e-commerce): primary direct-to-consumer, Phase 1 — launch 2027
  • Pre-launch waitlist & email list on quadfang.com
  • Existing AZCK social channels (Facebook, Instagram)
  • Trade shows and hunting / outdoor expos
  • Phase 2 (2027): Canadian outdoor retailers, distributors, Amazon
  • Phase 3 (2027 to 2028): U.S. entry and Europe online (export-development support)
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Customer Segments

  • Premium bowhunters: performance and innovation over price
  • Big-game & elk hunters: want deep penetration and bone-crushing fixed blades
  • Crossbow hunters: fastest-growing entry group; a heavy fixed blade suits the bolts
  • Women bowhunters: ~28% of bowhunters and the fastest-growing group
  • Youth & new / adult-onset hunters: the recruitment wave, gateway buyers
  • Hog & predator hunters: tough hides reward fixed-blade durability
  • Made-in-Canada buyers: seek North American designed and built gear
  • Craft, heritage & collectors: artisan quality, real story, gifting
  • Guides, outfitters & pro-staff: credibility and volume; recommend to clients
  • Phase 2 and beyond: retailers and distributors (wholesale)
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Cost Structure

  • Prototyping (10 heads + 2 SLM drawings, local machine shop)
  • Swiss-lathe production runs: setup + per-unit machining
  • Third-party testing & validation (RDP CIM-TAC scope)
  • Brand and marketing (website, photography, trade shows, content)
  • Legal and IP (trademark, potential patent)
  • Packaging (sealed dual-pack design and production)
  • Testing and certification
  • Shared AZCK overhead (workshop, storefront)
  • Cycle time 45 min → ~17 s on Swiss-lathe; unit cost drops with batch volume
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Revenue Streams

$89 sealed dual pack  ·  one SKU
  • QuadFang Phantom QF-100 sold as a sealed dual pack at $89 (one price)
  • Direct-to-consumer via quadfang.com (Phase 1); wholesale to retailers and distributors (Phase 2)
  • Recurring revenue, broadheads are a consumable repurchased regularly
  • Outlook: Yr 1 ~$9K to $22K · Yr 2 ~$60K to $120K · Yr 3 ~$200K to $400K
  • Target 60% brand margin (planning anchor)